6 issues for $14.97 Subscribe Now
Subscribe via RSS Feed

Christmas Lights and Holiday Decorations Boost Sales

[ 0 ] Dec. 20, 2013 | SBO Editor

Golden Corral Christmas Lights

Holiday lights are helping build sales. Golden Corral found last year that restaurants featuring outside Christmas lights and holiday decorations earned 5% more in sales than locations that did not decorate, Golden Corral Senior Vice President of Franchising Bob McDevitt said. Restaurants that chose multicolored lights outperformed those with white lights because the colors have a positive psychological impact on customers, according to psychologist Jeff Gardere. McDevitt said the test was inspired by a Sacramento, Calif., franchisee who decorated for the holidays and noticed a rise in sales.

Tags: , , , ,

Category: Features