Can’t afford a franchise? Consider the Micro-Franchise Option. Franchising is a growing part of business in the U.S., and franchises make up about 5% of U.S. businesses. But the cost of entering the franchise industry continues to rise. However, micro-franchising, a new concept that started in less-developed countries, offers entrepreneurs the opportunity to start their own businesses in the form of very small shops such as mall kiosks and food stands at a much lower cost than traditional franchises.