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Branding, Digital Signs Are Keys To Fastsigns Expansion

[ 0 ] Dec. 3, 2013 | SBO Editor

Fastsigns is poised for growth and is looking to expand into the Middle East and North Africa to add to its 545 locations in eight countries. CEO Catherine Monson said the company is committed to helping franchisees expand through its “more than brand positioning,” co-branding with existing companies and moving into digital technology. “One of the areas that we think is important for all of our franchisees to get into is digital signage,” she said. “Digital screens, media players and actually being able to supply and update content for customers.”

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Category: Features