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Starbucks’ Teavana Concept Launches Today In New York City

[ 0 ] Oct. 24, 2013 | SBO Editor

Starbucks previewed the first-of-its-kind Teavana Fine Teas + Tea Bar in New York City’s Upper East Side. Opening today, the Tea Bar will elevate the premium tea experience by delivering a carefully curated assortment of handcrafted tea beverages, premium loose leaf teas, tea-inspired food offerings, and tea merchandise, making the ritual of tea more elevated and accessible for customers.

Almost one year after its acquisition of Teavana, at a time when America’s interest in tea has grown by 16 percent over the past five years, Starbucks and Teavana have built an immersive experience that guides both tea enthusiasts and casual tea drinkers in a rich journey through tea. Together, Starbucks and Teavana are harnessing the $90 billion global hot and iced tea category by offering a variety of customer touch points with tea – including a new tea bar experience, which will expand to additional stores over the course of the next year, a curated loose leaf tea selection for customers in Starbucks stores, and continued innovation in all tea formats.

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Category: Features