Most entrepreneurs have great ideas for products and services, but they don’t know how to market them. In fact, fewer than 5% of all startups ever achieve the growth they dream of. Why? Because they don’t focus on marketing their businesses. And that’s not surprising, says serial entrepreneur Drew Williams, co-author of FEED THE STARTUP BEAST: A 7-Step Guide To Big, Hairy, Outrageous Sales Growth.
Williams, , has found that businesses can spend 80% of their marketing efforts doing the wrong things. Instead, companies need to focus on the 20% that will have the biggest impact on sales. Williams will explain how to substitute finesse (the right tactics) for brute force (big budgets) and show how to create a marketing strategy roadmap to drive uncommon sales growth. His seven step roadmap includes:
Ask – There is one question all businesses need to ask their customers.
Listen – Capture customer insights that other companies ignore.
Focus – Focus your resources on your website and turn it into the beating heart of your marketing universe.
Attract – Make your business visible, valuable, and findable to search engines and social media sites.
Pursue – Letting customers find you, is just one part of an effective marketing program. You also need to pursue prospective customers by developing breakthrough campaigns that tantalize and get them asking for more.
Nurture – Nurture your customers from discovery to sale.
Grow! – Track and measure your success every step of the way.