Kari Warberg Block, founder and CEO of Earth-Kind, is an entrepreneur with a focus on growing ideas, products, companies (and people) through a sustainable approach.
Her company, Earth-Kind, has the mission to preserve what’s good and prevent the rest, by providing proactive, natural alternatives to protect the spaces in which we live, work and play. Kari, and Earth-Kind, is best known for the invention and commercialization of FRESH CAB® Botanical Rodent Repellent, the first and only natural repellent product to gain Federal EPA certification for indoor use. FRESH CAB is so effective in repelling rodents that it is used by commercial customers such as John Deere, but also safe enough around children and pets that it is used by a quickly expanding number of families for protecting their homes, vehicles, storage and other property. Currently, Earth-Kind products can be found in more than 15,000 retail stores throughout the U.S. and Canada, and is sold directly through Earth-Kind’s website and various commercial and private-label partners. Company sales are nearing $5 million for 2013.