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Franchise Groups Partner With FLOTUS To Win Leverage With POTUS

[ 0 ] Oct. 4, 2013 | SBO Editor

Trade associations and business groups are partnering with first lady Michelle Obama’s anti-obesity campaign and veteran aid initiative to strengthen their relationship and establish a level of trust with the administration. “The relationships we have built with the White House on veterans has made our industry voice heard on other issues such as Obamacare,” IFA President and CEO Steve Caldeira said.

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Category: Features