Looking for easy ways to promote your small business this holiday season? Here are five low-budget options:
Host An Open House:
If you have a shop or restaurant or any brick and mortar business, host an open house. Serve ciderand showcase all your business has to offer. Have a sheet nearby so guests can leave their email address to sign up for sales and special promotions. Consider having a token gift to distribute or send each person home with a discount coupon.
Start A Loyalty Program
Put a sign in your window, announce on Facebook and twitter, place an ad that you are starting a ‘loyalty program’ for your customers. Get a plastic card made or a punch card. Use your holiday promotion day(s) to sign customers up and distribute the cards.
Hold A Contest
You can use your Facebook and twitter accounts to announce a contest. Customers must come into the store or go to your website to enter.
Sponsor A Family
Announce that you are accepting donations for a needy family this holiday. All who come in with food, clothing or gifts receive a discount coupon on their next purchase.
If you have a good email list of customers, use it to announce a holiday sale or promotion. Invite clients to come in or visit your website to save with discounts.