Kitchen remodeling franchise Kitchen Solvers has adopted a new business management software platform designed to help its franchise owners more efficiently manage marketing and sales and gauge advertising success.
The platform, designed by franchise software developer FranConnect, “will provide a big boost to franchisees, helping them make more sales,” said Kitchen Solvers President Gerry Henley.
Here are some of the key advantages the new software provides for Kitchen Solvers franchisees:
• Stronger customer communications. FranConnect allows Kitchen Solvers franchisees to sort potential customers from prospect to job lead to appointment to sale to completion and beyond. Franchisees will also be able to see a record of their communications with each individual customer. Tracking customer communications is critical for any contractor to avoid dropping the ball or missing a potential sale.
• Direct marketing. The software makes it easy to sign customers up for email newsletters and automates the process of adding customers to marketing databases. Franchise owners can also create targeted direct mail campaigns, making it easier for franchisees to reach new customers and make offers, including referral incentives, to existing ones — boosting word-of-mouth.
• Track performance. The software allows users to track the effectiveness of marketing campaigns and the movement of customers through the sales funnel. Franchise owners can easily review the data and determine where they can improve.
• Share ideas. Kitchen Solvers already encourages franchisees to share ideas and best practices with each other. The software’s intranet includes online forums that give franchisees a new way to tap into each others’ expertise, as well as downloadable forms, marketing materials and training documents.
Wisconsin-based Kitchen Solvers started in 1982 and has franchisees throughout the United States and Canada. To learn more about the tools and training available to Kitchen Solvers franchisees, and how they set the company apart from other remodeling businesses, visit www.kitchensolversfranchise.com.