Baked goods chain Cinnabon is building its brand on a three-pronged approach that includes opening more franchised units, partnering with other chains including Burger King and Taco Bell to offer Cinnabon-branded products, and developing packaged goods, president Kat Cole said. “We’re building the world’s greatest brand,” she said.
Archive for September, 2013
Stop Discounting! Start Selling! For more than seven decades, David Oreck has been successfully marketing products to the American consumer. He took his little startup vacuum company and turned it into a household name and not by relying on big advertising or slick sales pitches. He understood that the customer does not want to be […]
If you run your small business anywhere near a business school or university, look into having the students write your business plan, design your logo, conduct a survey of your customers, or handle analysis of potential new products. The students often work for free and they receive course credit for doing so. Call the Dean’s […]
Subway co-founder Fred DeLuca’s success story starts when, at age 17, he opened his first sandwich shop as a way to put himself through college. Last month, the chain marked the opening of its 40,000th store.
How to enter the booming $84 billion juice industry.
First-time biz owner turns love of scrapbooking into $100,000 a year.
The Federal Employer Identification Number (EIN) must be obtained by almost all businesses, whatever their form, and whether or not the business will ever hire employees. The exception is the entrepreneur who runs a sole proprietorship with no employees. He or she can use their Social Security number. The EIN is the equivalent of a […]
Caring bosses who help employees with their personal and work problems shouldn’t expect gratitude, loyalty and commitment in return, new research has warned. According to a study by IMD business school, most managers believe offering emotional support will benefit their company. Yet most employees simply view such shows of kindness as part of their superiors’ […]
By Jonny Grant Voice over Internet Protocol (VoIP) is the combination of hardware and software that enables the use of the Internet as the transmission device, which allows you to then send and receive telephone calls. For the small business enterprise, VoIP reduces the costs involved for a number of tasks, such as installing and […]
By Olin Reams In the search for business software, companies have a habit of turning to the 800-pound gorillas (i.e. products from large corporations) in the room. Gorillas, however, do not have the motor skills to create applications that meet highly specific needs. Today, companies are more likely to find unique capabilities and achieve greater […]
Dr. Art Langer is an American hero. ~Photo caption: Dr. Art Langer (second from right) congratulates Crystal Serraty (left) and Christine Garth (second from right) at their graduation from the WOS training program at Columbia University. Also pictured is Angelo Incorvaia, the former SVP and CIO of Bank Leumi, where Crystal and Christine work as […]