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Liquid Gold: Start Your Own Juice Bar Business

[ 0 ] Sep. 9, 2013 | SBO Editor

How to enter the booming $84 billion juice industry.

Since 2003, Daily Juice has been the go-to destination for made-to-order organic juices and smoothies in Austin. The company will expand its presence in the Texas capital with the opening of the newest Daily Juice location this summer in Westlake Hills.

Daily Juice serves organic, cold press juices and smoothies prepared from fresh vegetables, fruits and superfoods, as well as highly nutritious grab-and-go foods in a quick-service, uniquely cultural environment. Busy, health-conscious consumers rely on Daily Juice as a destination for unique drinks and products with an emphasis on health and nutrition. Daily Juice is seeking to become a global brand by providing an accessible source of authentic, nurturing energy to the world one community at a time.

Daily Juice uses only the base elements from nature to create drinks that are naturally healthy and detoxifying, incorporating the widest spectrum of nutrient-dense fruits and vegetables across its menu with no ice or dairy fillers. The existing Daily Juice franchises in the Austin area have drawn crowds and generated customer demand to the point where the organic juice bar location has become a happy necessity.

“Keeping up with customer demand because your product has become so popular is a great ‘problem’ to have. The Daily Juice franchise model has proven overwhelmingly successful for us,” said Daily Juice co-founder and CEO, John Martin.

Daily Juice’s exceptional culture, magnetic and memorable customer experience and strong operating system coupled with a rapidly growing and underserved consumer demand for organic juice bar options that are delicious, nutritious and competitively priced make it perfectly poised for growth in the quick-service restaurant market.

Global Industry Analysts reported that juice consumption recorded strong sales in developed and developing markets in the face of the economic recession. Demand for juices, and fruit juices in particular, continues to rise mainly due to increasing consumer awareness of the health benefits of a balanced diet. The global juices industry reached a worth of almost $84 billion in 2010, after recording yearly growth in excess of 2 percent for the four preceding years, according to MarketLine.

Martin and his team have ambitious plans for Daily Juice, with a new franchised operational model, refreshed brand and store format in place.

Earlier this year Daily Juice Group, LLC completed its capital raise on a valuation of $5 million in funding from a private equity group. The capital will be used to build a support team at the corporate headquarters, including franchise operations, marketing and site selection.

The company plans continued franchise expansion through other major metropolitan markets in Texas, such as Dallas, Houston and San Antonio, before expanding into other prime markets, including California, Florida and Colorado. Martin expects to have almost 100 juice bar locations open by the end of 2016.

“The level of growth we have experienced so far gives me great confidence that these numbers are well within our reach,” Martin said.  More information about Daily Juice can be found at www.dailyjuicecafe.com.

HOW TO OPEN YOUR OWN ORGANIC JUICE BAR

Daily Juice Group, LLC

3601 S. Congress Ave. #C-104

Austin, TX 78704

(512) 614-3355

www.dailyjuice.org

Concept: Daily Juice serves made-to-order juices and smoothies prepared from fresh vegetables, fruits and superfoods, as well as highly nutritious grab-and-go foods in a quick-service, uniquely cultural environment. Health-conscious consumers who are on-the-go see Daily Juice as a destination for unique drinks and products with an emphasis on health and nutrition. Daily Juice is seeking to become a global brand by providing an accessible source of authentic, nurturing energy to the world one community at a time.

Daily Juice uses only the base elements from nature to create drinks that are naturally healthy and detoxifying, incorporating with widest spectrum of nutrient-dense fruits and vegetables across its menu with no ice or dairy fillers.

History: The first Daily Juice bar was opened in 2003 in Austin, Texas by co-founder Keith Wahrer. With walls made from a collage of unique rocks, fossils and crystals, Wahrer began creating and serving fresh juices, smoothies and foods along with the ingratiating rhythm of great music to accompany the fresh juice concoctions flowing from the kitchen. A second Austin location opened within a year followed by the first franchised location in 2008.

By 2010, Daily Juice was still generating positive cash flow but its owners had the opportunity to partner with veteran franchisor John Martin, former president and CEO of Alamo Drafthouse Cinemas. Previously having few formal systems in place, Martin transformed Daily Juice into a scalable, franchised concept with a solid growth plan.

In summer 2011, the first two Daily Juice locations were debranded and removed from the system to move ahead with a new, prototypical design suitable for national expansion. Daily Juice’s first franchise in the Hyde Park area of Austin continues to operate with increased year-over-year comp sales.

Franchise Facts: The estimated initial investment in a single Daily Juice franchise location ranges from $275,000 to $325,000, including a $30,000 franchise fee. Royalty fees are six percent of gross sales and there is a two percent contribution to a national marketing fund that promotes the brand.

Daily Juice locations average between 800 and 1,200 square feet and can be either stand-alone, drive-thru or inline sites. In keeping with the founders’ core values of not only nutritional but resource efficiency, Daily Juice engages in local sourcing of materials and foods and incorporates sustainable environmental initiatives such as recycling, composting and low-water and energy usage. It’s a win-win enterprise.

Training & Ongoing Support: Daily Juice’s classroom training covers the areas of administrative procedures, unit operations and maintenance, product ordering, suggested pricing guidelines, sales/marketing, promotions and more. Franchisees also take part in on-the-job training with an existing franchisee. In addition, an experienced field manager provides assistance prior to and immediately following a franchisee’s grand opening. Ongoing support is provided in multiple areas ranging from operations to marketing and includes periodic visits from field managers.

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Category: Magazine, Start Your Own Business, Start Your Own Business Winter 2014