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Krispy Kreme Returns To Retail Stores

[ 0 ] Sep. 27, 2013 | SBO Editor

Krispy Kreme began life as a wholesaler, and somewhere between one-quarter and one-half of its revenue comes from doughnut sales to supermarkets and convenience stores, but a new store design aims to shake up that balance. The chain plans to open 157 smaller U.S. stores by 2017 that will focus strictly on higher-profit retail sales, the company said.

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Category: Features