Even if you can’t afford the merchandise, keep your stores shelves stocked. You can always follow the lead of Arthur Blank and Bernie Marcus of The Home Depot. When the store first opened in 1978, they didn’t have enough money to stock the warehouse store setting. They called their suppliers to help them “dress” the store. Paint suppliers provided empty cans, other suppliers gave them empty boxes. The shelves that reached the ceiling contained empty cans,etc. Whatever the customer could reach was authentic merchandise.