Want to get publicity for your small business? Use an anniversary or other milestone to stage an event and reel in the press. Mary Kay, the big direct-selling beauty products maker, organized the giant meetup of pink Cadillacs owned by its associates. The occasion was the company’s 50th anniversary.
They came to the rally in Dallas where, among other things, they arranged them for a group photo. A couple, actually. One shows them all perfectly aligned on a street and other parked so they spell a giant “50” from the air.
They rally took place in the Dallas Arts District, where they parked in front of the AT&T Performing Arts Center, then caravanned with to the Mary Kay global headquarters in Addison. This photo wound up in major newspapers including USA Today. What stunt can you stage to garner press?