6 issues for $14.97 Subscribe Now
Subscribe via RSS Feed

Streamlined Hotel Checkout With Mobile App

[ 0 ] Aug. 23, 2013 | SBO Editor

Choice Hotels International has launched its RapidBook mobile application to allow members of its loyalty program to use a three-click process for mobile checkout. “We continue to see more of our searches being done on both tablets and mobile smartphones,” said Robert McDowell, Choice’s senior vice president of global distribution and loyalty. “That trend has continued, and that is why we are starting to look at, as we get more guests going through that channel, how do we make it easier for them to convert and actually make the reservation on the device.”

Tags: , , , , ,

Category: Features