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Estimote Beacons and iPhone App Now Available

[ 0 ] Aug. 22, 2013 | SBO Editor

An Estimote Beacon is a small, wireless device, sometimes also called a ‘mote’. When placed in a physical space, it broadcasts tiny radio signals around itself.

Think about it as a very small lighthouse. Smartphones that are in range are able to ‘hear’ these signals and estimate their location very precisely, as well as communicate with the beacon to exchange data and information.

Estimote is creating a network of small, inexpensive, wireless sensors that bring micro-location functionality to applications of all kinds. Estimote Beacons utilize Bluetooth low energy (BLE) to detect the location of nearby smartphones as close as four inches away or as far as 160 feet (50m).  The new Estimote app allows anyone with an advanced iPhone (4s, 5, and up) to simulate the network effect of their products.

With Estimote, consumers can now have enhanced retail experience, businesses can make smarter decisions, and application developers can now add micro-location functionality to their offerings.   The Company is initially targeting the retail sector, but with capabilities for transportation, health, homeland defense, energy, and numerous other personal and business functions.

“We are honored to be part of this summer’s Y-Combinator group and for all the support we have received from its many mentors and investors,” said Jakub Krzych, CEO and Co-Founder of Estimote. He added,  “We believe consumers, businesses and developers will be blown away by the power and capabilities of Estimote Beacons and the revolution new capabilities that it offers.”

Estimote was part of the prestigious Y-Combinator accelerator program. Originally founded in Krakow, Poland by leading tech industry veterans,  the Company is now jointly based in California. The Estimote  platform is already in use by large retailers in Europe and is in testing with leading global brands and tech companies in the US.

About Estimote:

Estimote (www.estimote.com) creates an OS for the physical world, bringing the power and capabilities of Internet to everyday life.  Estimote is developing a network of small, inexpensive, wireless sensors that bring micro-location functionality to mobile applications of all kinds. Estimote is a transformative technology initially targeting the retail sector, but with capabilities for transportation, health, homeland defense, energy, and numerous other personal and business functions.

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Category: Features