Small Business, Big Plan (www.smallbusinessbigplan.com) announces its launch with a new concept in branding for small businesses. Offering branding kits with unique pre-formatted, ready-to-customize graphics, Small Business, Big Plan hopes to give small businesses an advantage they’ve never had before.
Microbusinesses, solopreneurs–by either name, twenty-six million small businesses in the US face the necessity of establishing an online presence but struggle to manage their look across multiple outlets. Whether running a local dog-walking business or a high-traffic pet blog, a Facebook page is the minimum a business uses to stay connected with customers. Most also maintain LinkedIn, Google+, Pinterest, Twitter, Etsy and eBay pages–each with its own set of graphics requirements. Unprofessional graphics may spell the difference between success and failure but constrained by time and budget, businesses often miss a critical opportunity for memorable, cohesive branding.
“You simply can’t get away with a clip-art logo and generic business card anymore. Though you start a business to see income in the short term, you build a brand to accrue value as the business matures,” says founder Jenny Hansen. “Serious small business owners understand this, but hiring a branding agency is out of the question. That’s the gap the branding kit can fill.”
“I’ve designed for the big players for a decade plus but the changing business and economic landscape has made me a champion of the microbusiness,” she explains. “Today’s launch of Small Business, Big Plan has a special twist, too: it’s my own debut as a small business owner. I can’t imagine being more aligned with the people I want to help.”
About Small Business, Big Plan
Small Business, Big Plan (www.smallbusinessbigplan.com) makes do-it-yourself graphic branding kits for small businesses. Founded in 2013 by Jenny Hansen, the company was inspired by the movement toward individuals-as-businesses. Jenny Hansen is a creative director and veteran of the San Francisco tech/entertainment industry. She has been on the founding executive teams of multiple well-funded startups, and counts the Walt Disney Company, Electronic Arts, and Cartoon Network among her clients.