In Renegades Write The Rules: How the Digital Royalty Use Social Media to Innovate (Wiley, $26.95) author Amy Jo Martin, founder and CEO of social media agency, Digital Royalty and Digital Royalty University, reveals the innovative strategies behind the social media success of today’s top celebrities and brands, and how to follow their lead in sometimes unconventional ways. This book details techniques to attract a social media fan base and to keep it engaged through a strong and entertaining online presence. In order to achieve this, she says, you must challenge previous assumptions and embrace your inner renegade.
Names one of Forbes’ 5 most powerful women on twitter, Martin, who herself has more than 1.2 million followers, was one of the first to pioneer how pro sports can integrate social media, and even planned the first-ever pro sports TweetUp. Examining how to build a faithful following and beat the competition clamoring for people’s attention by continually delivering value, Martin reveals one of the basic rules of digital media success that many don’t realize: humans connect with humans, not logos or creative taglines.
By bucking previous assumptions and embracing their inner renegade, Martin shows how anyone can build a loyal and lucrative digital influence, step by step, with the 8 Renegade Rules:
1. Be the Media
2. Show some skin
3. Get comfortable being uncomfortable
4. Unmask your Motives
5. Ask Forgiveness rather than permission
6. Consensus is the true authority
7. There’s a new ROI in town
8. The Act of Good can be scaled