Michael Houlihan, along with partner Bonnie Harvey, started Barefoot Wines in the laundry room of a rented farmhouse. They had no money, no industry experience, and no clue what they were doing. As a result, they broke all the rules—and ended up creating the #1 wine brand in America.
Through innovative ideas, universal business practices, lots of hard work, and a million and one questions, they created a nationwide bestselling brand that went on to win many awards. They even transformed and entire industry from stuffy and imidating to fun, casual and socially aware.
In their new book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand (Evolve Publishing, $15.95), Houlihan and Harvey tell the story of how they turned liabilities into assets, constantly took inventory of their resources, and succeeded against all odds. Starting with virtually no money and no wine experience, they employed groundbreaking ideas to overcome obstacles and create new markets.
The unconventional path taken by Houlihan and Harvey—especially their pioneering work in worthy cause marketing (partnering with NPOs to spread word about your products and services) will enlighten and inspire readers to find their own creativity and determination to start something and watch it build into an empire.
For more info on Barefoot, visit www.barefootwinefounders.com/