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Auntie Anne’s Adds Amusement Parks To Growth Plans

[ 0 ] Jun. 14, 2013 | SBO Editor

Auntie Anne’s Pretzels recently opened new units at three U.S. amusement parks as part of the company’s plan to increase investment in nontraditional venues including entertainment centers, military bases, universities, retailers and airports. “Amusement parks represent an untapped yet sustainable growth vehicle for Auntie Anne’s, and because of our success across all venues, we’re now poised for even further nontraditional penetration,” said Brian Boycan, the company’s director of strategic development.

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Category: Features