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TGI Friday’s Aims To Recapture The Social Crowd

[ 1 ] May. 13, 2013 | SBO Editor

Casual chain TGI Friday’s has launched a reinvention plan that hinges on trading kitschy decor and dining options for a sleeker feel aimed at appealing to young adults in search of a place to socialize. The 934-unit chain has seen international sales rise while revenue from its 565 U.S. locations has declined for six consecutive years, according to Technomic.

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Category: Features

  • http://www.microsourcing.com/ MicroSourcing

    As with other businesses, TGI Friday’s has had to re-focus on a new market segment to increase its sales and stay relevant.