The International Coach Federation (ICF) has launched a new and improved website and blog at www.Coachfederation.org.
“In order to enhance our global reach and improve our communication strategy, we needed to upgrade,” said Director of Brand Management Lindsay Bodkin. “The website and blog are key elements of ICF’s communication strategy. It’s essential that these reflect ICF’s professional, passionate community while serving the general public, those who are interested in coaching and those seeking coaching services.”
The ICF website was redesigned with user experience in mind. “The new website is all about letting users experience the ICF community. We believe the clean design, updated content, and simple navigation make it a more enjoyable experience,” Bodkin explained. Website features include:
- A streamlined home page with easy access to the latest ICF news and blog posts
- Up-to-date member alerts and event alerts on member and event landing pages
- Member and client videos and testimonials on the home page and throughout the site
- Enhanced translation capabilities
- Easier navigation
- A more robust search function to help users find what they need
In addition to enhancing ICF’s global reach and communication strategy, the website also provides support to those who are seeking a coach and support for ICF coaches. “We recognize that in order to advance the profession, we need to provide the public with information and tools to find a high-quality coach, along with providing our member coaches the tools and support they need to thrive. Coachfederation.org gives coaches access to the latest industry research, informs coaches about how they can get credentialed or find an accredited coach training program, and serves as a gateway to connect with our global community,” Bodkin said.