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Wine Boutique Converts to WineStyles Tasting Station

[ 1 ] Apr. 9, 2013 | SBO Editor

WineStyles of West Glen, located at 5515 Civic Mills Parkway in the West Glen Town Center, announced the conversion of its business model into the newly re-branded WineStyles® Tasting Station® where customers can Taste, Learn and Enjoy® the best in fine wines, artisanal cheeses, chocolates, craft beers, teas and other gourmet items. Additionally, local residents and owners Bryan and Andrea McGinness purchased the entire existing WineStyles franchise system, moved its corporate headquarters to West Des Moines and have begun the Tasting Station restructuring of the original concept. Jeff McGinness, Bryan’s younger brother and attorney, has joined the business as a partner and will assist with the development and roll out of the enhanced concept.

For the next two and a half years, the McGinness’ will manage the day-to-day operations of nearly 50 existing WineStyles stores while developing new and/or converting existing units into the WineStyles Tasting Station model. After that period of time, the McGinness’ will complete the purchase of WineStyles’ business assets including the assignment of all franchise and area developer agreements.

“Both Andrea and I fell in love with the original concept nearly eight years ago when we opened our first store and we’re thrilled to have taken over the franchise in its entirety,” said Bryan McGinness, CEO of WineStyles Tasting Station. “The newly enhanced WineStyles Tasting Station will strategically position the brand as a unique investment opportunity, while meeting the changing needs of our customers who are looking for not only exceptional wines, but a community gathering place where epicureanism is celebrated through food, drinks and friendship.”

The newly redesigned WineStyles Tasting Station in West Glen offers a unique retail experience and warm ambiance that is reminiscent of an old-world wine cellar. Wines are categorized by style and taste, rather than by varietal or region, which helps to simplify the shopping experience. The selection includes a rotation of unique labels and hard-to-find wines from both small and large vineyards from around the world. Each bottle is accompanied by a description listing the wine’s characteristics, flavors and suggested food pairings.

Additionally, WineStyles Tasting Station of West Glen features a full wine bar with dozens of wines by the glass and a full selection of food, craft beers, fine chocolates, organic teas and gourmet coffee. Furthermore, the store offers a variety of gifts and wine accessories including customizable gift baskets, monthly wine clubs, a frequent buyer program, and craft beer, chocolate, tea and coffee of the month clubs. The location also features weekly wine tastings and private event opportunities.

“Our new WineStyles Tasting Station in West Glen has experienced impressive sales that are exceeding the company’s expectations, proving that this is a unique concept well-positioned to grow in West Des Moines and across the country,” said Bryan McGinness. “We’re currently seeking qualified franchise candidates who want to be a part of a new take on the wine experience to launch the brand in their community.”

To fuel WineStyles Tasting Station’s growth, the company is seeking single and multi-unit operators with retail experience. WineStyles Tasting Stations will be developed through single-unit agreements and Area Development Agreements. Depending on the real estate site selected, franchisees can expect the total cost of investment for one store to be approximately $229,000 – $380,500. The initial franchise fee is $25,000. For more information on franchising, visit www.winefranchise.net or call 866-424-WINE.

WineStyles Tasting Station demystifies wine and craft beers by categorizing bottles by style and taste, rather than by varietal or region. Each store features regional craft beers and hundreds of rotating wines from around the world with most priced $10 – $25 per bottle. WineStyles Tasting Station customers can also Taste, Learn and Enjoy® the best in artisanal cheeses, fine chocolates, craft beers, organic teas and other gourmet items. Headquartered in West Des Moines, IA, WineStyles Tasting Station currently operates several WineStyles Tasting Stations and nearly 50 WineStyles locations across the country. WineStyles Tasting Station encourages all customers to drink wine responsibly. For more information visit www.winestyles.net.

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Category: Features

  • Zorro

    That photograph sure looks like the Lakewood Ranch, FL store, not West Glen, IA.