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The Startup Playbook

[ 0 ] Apr. 9, 2013 | SBO Editor

Entrepreneurship is at an all-time high in the wake of the Great Recession. Last year, more than half-a-million new businesses were created in the U.S. What makes a business succeed or fail? What is the Startup Playbook for amazingly successful companies?

In The Startup Playbook, (Chronicle Books, $29.99) author David S. Kidder shares the raw experiences of some of the world’s most influential entrepreneurs and CEOs, revealing their philosophies and strategies for winning in complex and unforgiving marketplaces. Companies included are: SpanX, AOL, Zappos, TED, ZipCar, PayPal and dozens more.

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Category: Features