6 issues for $14.97 Subscribe Now
Subscribe via RSS Feed

Restaurant Chains Find Growth In Southeast Asia

[ 0 ] Apr. 13, 2013 | SBO Editor

Restaurant brands including Starbucks and Wingstop announced they will enter development agreements in Southeast Asia, targeting the region as a growing market for U.S. brands. “Consumers in emerging markets don’t view chain restaurants with the same stigma as we have come to view them in the States. In fact, they welcome and are flocking to them for all the obvious reasons, but also because they are often starved for the higher standards of consistency, service, safety, sanitation, and novelty the Western chains are bringing along with the cache of being an American brand,” said Aaron Allen, founder of global restaurant consulting firm Aaron Allen & Associates

Tags: , , , ,

Category: Features