Mother’s Day is one of the top spending holidays of the year, with the average American spending $152 on gifts for their mothers, stepmothers, grandmothers, aunts, sisters, daughters, and wives. Since there are nearly 85 million mothers in the United States, this adds up to $18.6 billion in consumer spending. This year, Mother’s Day is Sunday, May 12. What will you do to promote your small business?
Use social media to announce your sales and any events you have planned. Tweet it and post your sales and programs on Facebook. Use Instagram to showcase your wares that will be on sale and highlighted for Mother’s Day.
Consider a contest. It could be as simple as guessing the number of pretty beads in a large glass jar. It could be a drawing. You could even sponsor a raffle and tie in with a local charity that helps single Moms. Use your imagination. If you don’t already offer gift cards, make some. You might find that they are big sellers if you advertise that they are available via your local newspaper.
If you have a storefront create fun window to draw in customers. Serve a non-alcoholic beverage during your own ‘happy hour’, invite a local musician to play as a backdrop. Use this holiday to experiment with what works for your business. Build on the success for holidays throughout the year.