A powerful tool that can get overlooked in the big picture of marketing a small business is positioning the company as an active member of the community. Showing your support for important causes that affect the lives of locals is an important and effective way to create a loyal customer base. Schoola, a new online fundraising service is helping businesses to connect with neighborhood schools to not only raise money for education but generate profits and raise their profile within this important customer segment of the community.
Similar to deal sites like Groupon, Schoola offers schools a platform to partner with merchants to offer a deal on products and services. According to Schoola CEO and Founder, Stacey Boyd, Schoola doesn’t require a 50% discount like other deal sites. “You have complete control over your Schoola deals, and you can work directly with the school to make sure they benefit everyone involved,” said Boyd. “Businesses have final approval, a direct view into purchases as they happen, and all the tools needed to ensure pain-free fulfillment.”
Here’s how it works:
1. Set Up The Deal Businesses work with the school/parents to create a deal that works best for the business while benefitting the school and giving a discount to parents. To ensure a mutually beneficial partnership, Schoola is set up so the business owner can control the terms and conditions, setting up any limits or expiration dates that will work best for their needs.
2. Promote The Deal
Businesses truly benefit from this authentic cause based marketing to their community. Promoting that they are offering a deal giving back to the schools is a great way to establish themselves as an active, involved, caring part of the community.
3. Easy and Hands Off
Schoola will host and facilitate the fundraiser including handling all purchases, transaction fees and fulfillment. Schoola mails the check within one to two weeks of the fundraiser close.
More information can be found at www.Schoola.com