Burger 21®, a new better burger franchise founded by the owners of The Melting Pot® Restaurants, Inc., announced that it plans to expand westward with Dallas targeted for future franchise development. As part of its aggressive growth strategy, the Tampa-based concept plans to develop approximately 20 or more restaurants in the market. To date, Burger 21 has six restaurants open in Florida and 18 franchised locations in development along the East Coast.
“Burger 21 is about providing guests with premium ingredients, innovative recipes and a gourmet experience without the gourmet price,” said Mark Johnston, Burger 21 president and chief concept officer and president of Front Burner Brands, management company for Burger 21. “We’ve seen a strong interest in our brand in Dallas, as well as surrounding cities, and we’re now looking for dedicated franchisees to help us bring Burger 21’s crafted burgers and hand-dipped shakes to Texas.”
To further fuel Burger 21’s national expansion, the company is actively seeking qualified franchisees and will be exhibiting at The National Franchise and Business Opportunities Expo May 18-19 at the Dallas Market Hall. Local entrepreneurs are invited to meet with the brand’s franchise development team at Booth #208 to learn more about growth opportunities.
Additionally, Burger 21 will host a live webinar on May 2 at 2 p.m. EDT to drive national expansion. To register, or to learn more about franchising opportunities with Burger 21, please visit www.burger21franchise.com/events.aspx