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Valpak, Print and Digital Coupon Leader, Expand Into New Markets

[ 0 ] Mar. 18, 2013 | SBO Editor

Valpak, a leader in local print and digital coupons, just announced that its unique business model and continued investment in emerging technologies has launched another year of exponential growth for the brand.  In the first quarter of 2013, the company has signed franchise agreements with new partners in Boston, Mass.; Lubbock, Texas; Shenandoah Valley, Va.; Du Bois, Pa; and Southwestern Ontario in Canada, as well as announced expansion with existing franchisees in Canada that will add another 3.5 million new homes to circulation by April 2013.  It’s a continuation of the impressive growth the company saw last year, signing 17 new franchise agreements, and opening up six new markets that increased circulation of the Blue Envelope® by three million houses.

“Valpak’s success in expanding to new markets and new homes means that we are helping to fulfill the business dreams of our franchise owners, as well as the small business owners in the communities we serve,” said Todd Leiser, Valpak’s director of franchise sales. “We look forward to continued advancements in our suite of digital and direct mail advertising products to bring meaningful business solutions to our customers and franchise partners.”

Valpak is continuing its aggressive growth plan to increase its presence throughout North America, and is seeking qualified franchisees for additional territories including New Orleans, La.; Macon, Ga.; Portland, Maine; Little Rock, Ark.; and El Paso, Texas.

A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 48 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated onto iOSPassbook and Windows Wallet, QR codes, online coupons and SMS/text messaging to reach consumers at home and on-the-go.

Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000. Visit valpak.com for more info.

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Category: Features