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Planet Beach’s Automated Spa Concept Helps Chain Capitalize on Consumer Health & Wellness Demands

[ 0 ] Mar. 15, 2013 | SBO Editor

The day spa industry is a continually changing business. Rising customer demands have sparked significant increases in revenue and spa visits as consumers make spa services part of their regular personal wellness regimens. Planet Beach, the creator of the contempo spa concept and leader in self-automated spa services, has been on the forefront of this industry change by adapting early on to meet consumer needs, adding new technology along with a mix of treatments and wellness products that have propelled its growth to more than 3.5 million customers and members worldwide.

Recent statistics released by the International Spa Association (ISPA) show spa industry growth from 2010 to 2011, with spa revenue increasing 4.5 percent from $12.8 billion to $13.4 billion, and spa visits growing 4.1 percent from 150 to 156 million. These increases have been driven by day spas aligning their services with shifting consumer preferences.

Eighty-three percent of spas have made changes such as increasing treatment options, offering retail products, adding new spa programs and offering shorter treatment durations. This recipe for success was pioneered by Planet Beach, as it was the first company to challenge the concept of the traditional day spa by offering high-quality automated spa services that are convenient and affordable. Systemwide sales for Planet Beach top $56 million.

“Planet Beach has proven to be a smart business investment for our franchisees as we are offering customers what they want—a new, convenient, affordable way to improve wellness and reduce stress,” said Stephen Smith, CEO of Planet Beach. “Our concept has positioned the company for continued success and we expect accelerated growth for the next few years and beyond.”

Planet Beach evolved into the spa industry in 2005 by expanding beyond tanning options to introduce its Relax, Glow and Renew categories of services to customers. Today it offers more than 20 push button automated spa services including massages, facials, hydration treatments, teeth whitening, red light therapy, as well as nutritional supplements and a skincare line. The automated spa is a unique spin on the traditional day spa giving customers control and offering them unlimited access to a full suite of spa services for a low monthly membership fee.

The monthly membership model allows customers to easily budget for spa services knowing the price they will pay for their monthly wellness needs. For Planet Beach franchise owners, the membership dues provide a recurring stream of revenue each month to help reduce cash flow uncertainty, allowing for better strategic planning. Planet Beach offers convenience for customers with self-automated services all in one location. Service times can be controlled to fit into a busy schedule or make for a relaxing day at the spa.

Consumers are moving toward this new model for day spas and choosing affordable, convenient services over traditional spa options. This trend has helped solidify Planet Beach’s reputation as a smart investment and growing franchise opportunity. Many Planet Beach franchise owners are seeing same store sales increases over last year with projections for 2013 on track for continued increases. Additionally, from 2011 to 2012 Planet Beach expanded domestically as well as internationally in regions of Saudi Arabia, Canada and Egypt.

Founded in 1996, Planet Beach has grown to more than 252 locations worldwide. For more information, visit www.myplanetbeachfranchise.com

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Category: Features