Welcomemat Services is a marketing strategies and technology company providing monthly direct mail packages to individuals and families who have recently changed their address. “Our welcoming program is designed to target new residents when they move into an area by presenting them with invitations to try various businesses and organizations, helping them get acclimated to their new surroundings,” says Welcomemat Services.
They’ve put together some interesting statistics in a fun infographic (see below):
Here are few of their findings:
New movers have some compelling spending habits:
• New movers spend more on average in their first six months than a typical consumer does in three years, totaling nearly $170 billion every year.
• Studies show that new movers are five times more likely to become long-term customers compared to a settled household.
• Movers establish more than 70 new business relationships within the first six months of living in a new community.
Link to the infographic: http://www.welcomematservices.com/media-center/infographic.html
Since 2003, Welcomemat Services’ technological innovation and marketing sophistication has enabled Welcomemat Services to change the face of the direct mail marketing industry by offering local, regional, and national businesses & organizations unprecedented access to information about their new resident clients.
Welcomemat Services works with many of the nations leading retail brands, organizations and cultural institutions.