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Valpak Expands In Canada

[ 0 ] Feb. 20, 2013 | SBO Editor

Valpak, a leader in local print and digital coupons will expand its print circulation and footprint in Canada, beginning immediately. In collaboration with Valpak of Toronto East, 360,000 additional homes in the greater Toronto area will begin mailing each month starting in April, in addition to the current 80,000 household circulation.

“This is the first step in embarking in our collective effort to expand our position in Canada as a leader in print and digital marketing solutions,” said Michael Vivio, president of Cox Target Media, provider of Valpak. “Having a strong presence in Toronto is a key component to expanding our circulation throughout the rest of Canada.”

Currently, Valpak has eight franchises in Canada, with a circulation of 7 million households. The Valpak growth strategy calls for increasing circulation by 2.7 million households in 2013, and further increases in 2014 and 2015.

In addition to Toronto, other major target markets in Canada that Valpak is seeking for immediate development are Vancouver, Calgary, Winnipeg, Halifax and Montreal.

Establishing the Toronto area also will allow for more regional and national sales opportunities that will not only affect Canadian franchisees, but will open the door for inter-market content from Canada into the United States and vice versa. Valpak is also looking to increase its online and digital content with national Canadian companies as well as local and national partnerships.

A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 48 states and several Canadian provinces, including Burlington, Hamilton, Niagara, Ottawa, Toronto East in Ontario, Gatineau in Western Quebec, Saint John in New Brunswick, and Edmonton in Alberta.  In addition, Valpak has just awarded a franchise for the Kitchener-Waterloo-Cambridge-Guelph and London, Ontario markets which will begin mailing later this year.

Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000 and a minimum net worth of $150,000.  www.valpakfranchising.com.

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Category: Features