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Valentine’s Day Spending Statistics

[ 0 ] Feb. 14, 2013 | SBO Editor

The following statistics on Valentine’s Day Spending Habits have been compiled by the Retail Advertising and Marketing Association:

Average annual Valentine’s Day Spending (US): $13.19 Billion

Number of Cards Exchanged: 180 Million

Roses produced just for Valentine’s Day: 196 million

% of cards bought by women: 85%

% of men who buy flowers: 73%

% of women who send themselves flowers: 14%

amount average consumer spends: $116

% of consumers who celebrate Valentine’s Day: 62%

% of consumers who buy candy: 47%

% of consumers who buy flowers: 34%

% of consumers who buy cards: 52%

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Category: Features