The following statistics on Valentine’s Day Spending Habits have been compiled by the Retail Advertising and Marketing Association:
Average annual Valentine’s Day Spending (US): $13.19 Billion
Number of Cards Exchanged: 180 Million
Roses produced just for Valentine’s Day: 196 million
% of cards bought by women: 85%
% of men who buy flowers: 73%
% of women who send themselves flowers: 14%
amount average consumer spends: $116
% of consumers who celebrate Valentine’s Day: 62%
% of consumers who buy candy: 47%
% of consumers who buy flowers: 34%
% of consumers who buy cards: 52%
Category: Features
