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The Case For Collaborative Consumption
In her talk, Rachel Botsman says we’re “wired to share” — and shows how websites like Zipcar and Swaptree are changing the rules of human behavior.
Tags: are we wired to share, changing the rules of human behavior, features, leadership, marketing, Rachel Botsman, SBO Newsletter, SBOMAG Newsletter, small business owners, strategies, Swaptree, TED Talks, Zipcar
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