Restaurant owners can win a $25,000 media package by adding new products
SCA, the maker of the Tork® brand of away-from-home paper products, recently announced the launch of the Stand and Counter Xpressnap Signature napkin dispensers, adding to North America’s No. 1 napkin dispenser family. The Xpressnap family of napkin dispensers launched in 2003, and more than 3 million have been placed in foodservice operations throughout North America. The Xpressnap Signature line debuted in 2012 with Tabletop and In-Counter dispensers.
Serving the foodservice industry for 10 years, Xpressnap products feature the One Napkin, Every Time™ design that guarantees 25 percent reduction in napkin usage, translating into less waste and fewer refills. The new Signature Stand and Counter dispensers feature a modern design preferred by customers and a higher napkin capacity, with the Signature Stand holding 1,000 napkins and the Signature Counter holding 500. Additional features include a new door on the Signature Stand to make refilling easier, and the Signature Counter has both vertical and horizontal dispensing options. The Signature Counter dispenser also comes in a stainless finish, as does the Signature line’s existing Tabletop and In-Counter models.
To celebrate the availability of the Signature Stand and Counter dispensers, SCA’s Tork brand is offering new Xpressnap Signature customers* the chance to win a grand prize media package valued at $25,000 tailored to their advertising, public relations and social media needs. Five runners-up will also receive a similar package valued at $5,000. Interested restaurant owners can find additional details on the Tork website.
“The Xpressnap system provides more value than other napkin dispensers, and the addition of the Stand and Counter models to the Signature line offers foodservice operators placement flexibility,” said Suzanne Cohen, Foodservice Marketing Director for SCA AfH Professional Hygiene North America.
The dual-purpose dispensers can also be used to generate revenue through the AD-a-Glance insert panel, which allows restaurants to use the large display window to promote specials, showcase upcoming events or even sell display space to nearby businesses. The free Xpressnap® AD-a-Glance® Customizer tool lets foodservice providers frequently change and personalize the displays in their Xpressnap’s AD-a-Glance window.
*Contest available to new customers signing a Tork Advantage Agreement for the Xpressnap Signature between January 22, 2013 and April 30, 2013.
The Tork brand offers professional hygiene products and services to customers ranging from restaurants and healthcare facilities to offices, schools and industries. Products include dispensers, paper towels, toilet tissue, soap, napkins, and industrial and kitchen wipers. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader. Tork is a global brand of SCA, and a committed partner to customers in over 80 countries. To keep up with the latest Tork news and innovations, please visit: torkusa.com or tork.ca.
SCA is a global hygiene and forest products company that develops and produces personal-care products, tissue, publication papers and solid-wood products. Sales are conducted in some 100 countries. SCA has many well-known brands including the global brands TENA and Tork, and is the world’s largest producer of away from home products. Sales in 2011 amounted to $16.5 billion. SCA has approximately 37,000 employees. For more information about SCA, please visit: www.sca.com
SCA delivers sustainable solutions with added value for our customers from safe, resource efficient and environmentally sound sourcing, production and development. Recent third party accreditations for the SCA sustainability work include Dow Jones Sustainability Index 2011, the WWF Environmental Paper Company Index 2011, and Ethisphere – World’s most ethical companies 2012.