Many franchise brands are participating in the Operation Enduring Opportunity and attempting to help veterans find a place in the franchise industry. Leaving the military can be a tough process for veterans, said Gordon Logan, founder and CEO of Sport Clips. “When they separate from the military they feel like they are cast adrift,” he said. But leaders in the industry appreciate the contributions veterans can make. “We love veterans because they are able to deal with a system and whatever comes up and they are committed to excellence,” said Jeff Connally, president and CEO of CMIT Solutions.