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National Stationery Show and Craft & Hobby Assn. Announce Partnership

[ 0 ] Jan. 24, 2013 | SBO Editor

The National Stationery Show(R) (NSS) and the Craft & Hobby Association (CHA) have announced a partnership that will provide new opportunities for the
social stationery and craft and creative hobby industries, beginning
with the May 19-22, 2013 National Stationery Show in New York City. The
collaboration will take the form of co-located education and events,
capitalizing on synergies between the two industries.

CHA will introduce a “Creative Conference” alongside GLM’s 67th annual
NSS and new Creative & Lifestyle Arts trade show this coming May. CHA’s
rich educational program will offer an estimated 16,000 combined
attendees with content that will demonstrate the enormous growth
potential that incorporating crafting into their stores can produce. In
addition, the National Stationery Show and GLM will bring a distinctive
stationery and lifestyle products event to the CHA Conference & Trade
Show, January 11-15, 2014 in Anaheim. Together, the CHA and GLM
tradeshows will form the largest business-to-retail event dedicated to
California’s multi-billion dollar crafting, creative hobby and
lifestyle products retail market.

“A partnership between the National Stationery Show and the Craft &
Hobby Association is a natural marriage given the retail and product
synergies in both industry communities,” said Patti Stracher, GLM Vice
President. “We anticipate growing the business and
relationship-building opportunities on both coasts through this
collaboration, beginning with expanded educational content and product
offerings for retailers across the country.”

“CHA is constantly seeking new ways to help members and the marketplace
as a whole to enhance their businesses,” said Andrej Suskavcevic, CHA
President & CEO. “This new partnership with GLM and the National
Stationery Show is yet another venture that will provide opportunity
for growth and professional development.”

The Craft & Hobby Association is an international not-for-profit trade
association consisting of thousands of member companies engaged in the
design, manufacture, distribution and retail sales of craft products
worldwide. For more about CHA, the value of membership, or its
award-winning Conferences & Trade Shows, please visit

Now in its 67th year, the National Stationery Show is the nation’s
leading marketplace for social stationery and related lifestyle
products, featuring 800 exhibitors and drawing some 11,000 attendees
from around the world. Launching in 2013 alongside the NSS, Creative &
Lifestyle Arts will serve the East Coast’s $18 billion art, crafting
and creative hobby marketplace, featuring a broad range of innovative
crafting and paper art supplies; embellishments; art materials; design
tools; DIY kits for home decor, party, holiday and card making; along
with supplies for floral, glass, woodworking, jewelry making,
needlecrafts and scrapbooking. Both shows will run Sunday, May 19,
through Wednesday, May 22, 2013, at New York City’s Jacob K. Javits
Convention Center. Additional information is available online, at
www.nationalstationeryshow.com and www.creativelifestylearts.com.

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Category: Features