You never know when the media will want to interview you about your small business, your shop, your new discount program, your community goodwill and charity work and so on. Be prepared with a photo that you can easily send out to the local newspaper or TV station. Get a good photo taken and avoid a headshot. The media wants to see you in your small business setting. Digital cameras today are great so you don’t have to hire a pro to get a good shot. Ask a friend or family member to spend some time with you on choosing a great outfit, a nice look and maybe add flattering lighting to your very own photo shoot.