When you say your first hello and present your business card, you’re offering up a little piece of yourself – but with an NFC card it can be a great big piece.
MOO.com, the online printer and branding resource, believes there is a “Third Side” to the business card—one that brings together both your online and offline networking world, and allows you to change your contact info or digital properties on the fly, without replacing your cards.
MOO.com is rolling out NFC Business Cards. NFC, or near field communications, allows the NFC-enabled cards to communicate directly with phones that have NFC chips inside—mostly Android phones, like the Samsung Galaxy S III.
With the NFC Business Cards, customers can write and rewrite the URL on the chip to direct customers to whatever digital properties they choose. Changing that URL is easy, whether you’re a real estate agent looking to highlight different listings daily or a restaurant owner looking to change the dinner specials monthly.
Embedded in the card is a tiny microchip. When it’s touched to a smartphone, the chip asks the phone to do something. Something you’ve told it to. Perhaps download your portfolio, play music or video, load web pages, maps or apps, save your contact details – the possibilities are endless. Think of it like an enormous, dynamic and exciting third side.