6 issues for $14.97 Subscribe Now
Subscribe via RSS Feed

Using Social Media To Promote Real & Virtual Special Events

[ 0 ] Dec. 17, 2012 | SBO Editor

Whether real-world or virtual, special events can do wonders to promote your company. Promotional events can encompass many kinds of happenings, from grand openings, open houses, seminars, product launches and tastings to webinars, Tweetups and online discussion groups. And that’s just a start.

If well designed and implemented, all these events can generate buzz and goodwill for your company. They help you capture new customers, retain existing clients, and assist in building your brand. And here’s the great news: the arrival of social media delivers outstanding new ways to promote these events.

Online social tools are highly effective in spreading the word and boosting awareness of your event, especially among those you most want in attendance.Mallory Whitfield of New Orleans, for instance, runs a company devoted to selling handmade, eco-friendly gift items. She uses trunk shows, handmade shopping parties and teaching workshops and demonstrations. In planning and promoting business networking events, she combs local Facebook and LinkedIn business groups to identify savvy area businesspeople with whom to connect.

Follow these steps to ensure you’re leveraging all the efficiencies of social media in planning, promoting and staging your very special event.

Event organization. The wiki is a great way to take care of planning functions. PBworks, a kind of wiki, allows you to publish guest lists and speaker lists, for instance. When it comes to inviting guests, establish a Facebook event, where your guests can easily find your event information.

And use Anyvite or Eventbrite, both of which boast customization and RSVP functions, to actually invite guests to your event.

Social promotion. Promoting an event is easier now, given the myriad social media tools that can spread the word. First, make sure news of your event is easily found on Facebook, Twitter, YouTube and LinkedIn.

Set up a Facebook page to ensure that every time you update its status, that update appears in News Feeds.

Also, create a Facebook Event, and use Twitter to make sure you have a unique event hashtag, and that key information gets re-tweeted. Then ensure all social media websites link in to your central blog or event page.

Also, add your event to websites focused on events. Your event is likely to be a fit with sites like Upcoming, Gary’s Guide and Going, for instance.

Real-time event buzz. As guests arrive, inform you’re offering high-speed wireless so visitors can readily tweet and communicate. Encourage guests to exchange social media contact information on a webpage. Use live stream services like Ustream and Mogulus to stream critical parts of the event to those not able to attend. Post videos to YouTube both during and after the event.

Use these tools, and your event will achieve the success it deserves!

For more information on using social media to promote real and virtual special events, contact Walt Denny Inc. at 630-323-0555, email walt@waltdenny.com or visit www.waltdenny.com.

Tags: , , , , , , , , , , , ,

Category: Features