159 Advocacy Organizations and 30 Corporations, have partnered with American Express OPEN and Women Impacting Public Policy (WIPP) to help rally support for the third annual Small Business Saturday, on November 24, 2012. Small Business Saturday, which falls between Black Friday and Cyber Monday, is a day for dedicating a portion of holiday shopping at local, independently-owned small businesses.
Last year millions of Americans rallied to generate awareness and drive spending to small businesses throughout the country. For the second year in a row, the United States Senate has unanimously passed a Small Business Saturday Resolution, to increase awareness of the value of independently-owned small businesses and encourage consumers to shop locally.
Members of the Coalition will increase awareness of Small Business Saturday by producing live events across the country and distributing tools to help local merchants more effectively market themselves during the holiday shopping season. How will you participate?