Firefighter Charles Baldwin purchased a lawn care franchise he owns with his son, Charles Baldwin Jr., a member of the Air Force Reserve. They call it Ground Guys.
They were the first franchise to use the Public Protectors Franchise Advantage program. The promotion by parent company The Dwyer Group offered a 20 percent discount off the franchise fee for any current or former full-time law enforcement or firefighting personnel as a way to thank them for their service.
Doug Dixon, the vice president of marketing and operations and franchise development for The Dwyer Group, said the program follows in the footsteps of a similar program for military veterans. Members of the military, law enforcement and firefighting communities are all used to following protocol and procedure, so they
make great franchisees, he said.