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Visionary Eco-Preneur: Gary Erickson

[ 0 ] Oct. 25, 2012 | SBO Editor

The CLIF BAR was created when biker Gary Erickson was nearly finished with a 175-mile bike ride in 1990, he couldn’t bear to eat one more energy bar–too boring and tasteless. “I could do better than this,” he said. The rest, as they say, is history!

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Category: Features