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Marketing With Cash

[ 1 ] Oct. 9, 2012 | SBO Editor

Back in 2004, USA Network used stickers to promote its show: Traffic: The Miniseries. They affixed 50,000 of their stickers to $1 bills that were distributed in New York and Los Angeles. The Humane Society has done it, too.

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Category: Features

  • Sue Squier

    Isn’t it illegal to deface government property?