Halloween spending is growing at a rate that is, well, scary. According to the National Retail Federation, a record 170 million Americans will spend close to $8 billion on candy, pumpkins, decorations and costumes – both for them and their pets. More than 70% of people in the U.S. say they’ll celebrate Halloween this year, [...]
Archive for October, 2012
A huge marketing faux pas happened when BBH Labs paid people $20 a day to wear branded-T shirts and act as Wi-Fi hotspots. Consumers viewed it as a terrible form of exploiting homeless people and the campaign bombed. But, many remember it to this day.
iiBIG presents the Investment and M&A Opportunities in Energy, scheduled for December 6, 2012 at the Hyatt Regency Houston in Houston, TX. Mergers and acquisitions (M&A) in the energy industry are expected to increase over the next year and into the future. The rapid increase and interest in natural gas, power, oil and gas and [...]
By Laura Saitta It’s rare to meet someone where they don’t ask, “What do you do for a living?” For me, I inevitably say, “I invented a mosaic tile tool.” I never realized how fascinated people were with inventors until I became one, in part because I had never met one myself. Admittedly, I was [...]
NerdWallet compares more than 135 business checking accounts across 50 banks and credit unions of all sizes With the inherent complexities and endless obstacles faced by small business owners, even the seemingly simple task of finding a good business checking account has become complex and time-consuming. A recent NerdWallet survey found that small business owners [...]
Addiction and Recovery expert, Dr. Elizabeth Waterman, Psy.D, from Morningside Recovery Center in California is an expert on “Nomophobia” – the fear of being without mobile technology. Dr. Waterman treats a variety of addict patients every day and has seen a deep increase in her “Nomophobe” patients. We use cell phones every day, but for [...]
1&1 Internet Inc., www.1and1.com, a global leader among Web hosting companies, recently launched its ‘1&1 Veteran Appreciation Program’ in support of all United States’ troops. The first campaign of its kind in the Web hosting industry, the program provides veteran small business owners with a 1&1 MyWebsite Plus package free for 6 months. The all [...]
Designer Patrick Long created this durable sack. The bags are made in Portland, Oregon and the company makes about 1250 a year. The fabric is dyed and finished by a family-run enterprise in New Jersey.
Word of mouth is still a great marketing tool and you should plan a campaign to contact your satisfied clients and ask if they will write you a one or two sentence testimonial that you will post on your website. If at first you don’t get a good response, consider offering an incentive, such as [...]
The CLIF BAR was created when biker Gary Erickson was nearly finished with a 175-mile bike ride in 1990, he couldn’t bear to eat one more energy bar–too boring and tasteless. “I could do better than this,” he said. The rest, as they say, is history!
Want to professionalize your pet-sitting business and gain insider access to discounted insurance, member programs, services and benefits? Join PSI, Pet Sitters International. Since 1994 PSI has educated and supported thousands of animal lovers and entrepreneurs with a desire to start pet-sitting businesses and turn their passion into profit. With more than 7,000 members, PSI is the [...]
Crystal Custom Eyewear founders, Bruce Coustillas and Terry Ruffo, recognized a void in the industry of past promotional tools and the inability to reach all spectrums of a companies marketing strategy, both digital/social media and print. The first promotional and advertising product was created in 1789 for George Washington’s Presidential campaign. Until now, several industry leading [...]