The American Heart Association’s (AHA) heart-check mark that has been on grocery-store products for 17 years is now extending to the restaurant industry.
Subway became the first restaurant chain to participate in the AHA’s Heart-Check Meal Certification program, a two-year pilot program in which menu items that meet the required nutritional criteria can display the AHA’s Heart-Check mark.
“Subway is very proud to be the first restaurant chain to receive this certification,” says Lanette Kovachi, R.D., senior corporate dietician at Subway. “We look at this as a third-party endorsement and as an extra opportunity to educate consumers regarding healthier options. It’s not just us telling our customers that we have healthier choices; now it’s the AHA, a trusted organization, delivering that message. And for us, it’s a continuation of what we already do, and something that our customers have come to expect from us.”