WIN’s supplier members continue to benefit from the expanding creative suite of direct marketing services that include targeted email campaigns, video marketing & production services, social media marketing, the most comprehensive directory of industry supplies and services, and a database of over 25,000 wine industry subscribers.
“While we’re very proud of what we’ve accomplished, we never stop trying to improve. Technology is in a constant state of change and that’s a mindset we’ve embraced here at WIN,” said Christie. “Our mission is to provide more value to the suppliers we support and find better ways to help winery and vineyard owners make the best informed buying decisions possible.”
Christie credits the early success of WIN to their focused approach to supporting their members and expects to be closing in on five hundred by this time next year. “Our goal is not to sell subscriptions or advertising, it is to sell the industry suppliers we represent. That’s what makes this different…and we’re just getting started.”