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Pinterest Retailers Get Tracking Help From iGoDigital

[ 0 ] Jun. 12, 2012 | SBO Editor

iGoDigital, the market and technology leader in personalized product recommendations and guided selling tools, has created the iGoDigital Pinterest Tracking Tool for the company’s Personalized Product Recommendations Platform. This tool will enable retailers to gather Pinterest data and use it to influence marketing and merchandising decisions.

Whereas site analytics are limited to showing Pinterest as a traffic source, the iGoDigital Pinterest Tracking Tool gives retailers the ability to dig deeper. By simply adding the “Pin It” button to iGoDigital product recommendations, retailers can begin to identify individuals who “pin” products, numerate their spheres of influences (i.e. the popularity of their pins) and determine related revenue associated with their Pinterest activity.

Armed with the data collected from Pinterest retailers can:

Send more targeted and relevant marketing messages based on shoppers’ Pinterest activity
Incentivize highly influential Pinterest users who drive significant amounts of site traffic or revenue from their follower base
Make more educated merchandising decisions based on products being shared and pinned
Use product recommendations as a customer acquisition tool by giving shoppers the opportunity to share them
Expose additional preference and taste data to their customers’ profiles and leverage this information to make the shopping experience more personalized
Add Pinterest into the customer lifetime value calculation (shoppers who pin and share may be more loyal to the brand)

“With more than 10 million registered users, retailers are seeing Pinterest as a way to inspire shoppers and drive traffic, but many brands have been unable to track, monitor or understand how Pinterest activity affects their bottom lines,” said Eric Tobias, President, iGoDigital. “The Pinterest Tracking tool will begin to give them this insight.”

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Category: Features