About 33% of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17% of non-Millennials, according to a recent study from Boston Consulting Group.
Younger consumers are very much interested in social media and use their friends and digital networks as persuasion to buy products. Therefore, marketing on social media could help brands to connect with a younger generation and build a relationship with the help of other brand advocates.
“Perhaps not surprisingly, social media is the best way to reach Millennials,” said Christine Barton, a New York-based partner at BCG and author of the study. “But the degree to which may be surprising.
“Millennials feel significantly more positively about social media, for example, almost half of Millennials feel life is richer now that they are connected to more people through social media,” she said.