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Could You Sell Your Product To Big Biz?

[ 0 ] Jun. 26, 2012 | SBO Editor

Although leading office toy supplier KlearGear.com  has sold directly to consumers since 2001, sales to its corporate customers — from small businesses to the Fortune 500 — have soared since the beginning of the last recession in 2008. Could you do the same with your small biz?

Downsizing, sluggish wage growth and higher workloads have driven employee stress levels to an all-time high — costing American industry an estimated $300 billion a year. Office toys can help improve employee morale, focus, and creativity by providing them an opportunity to escape, refocus, and personalize their space.

“Smart organizations put their employees first and their customers second,” said KlearGear.com president Lee Gersten. “If you take care of your employees, they’ll take care of your customers.”

Interactive toys like brain teasers, fluorescent slime and foam slingshots have become best-sellers. In some wide-open work spaces such as call centers and IT departments, workers engage in “cubicle warfare” with KlearGear’s foam dart guns and flying toys.

More conservative environments such as banks and insurance companies once represented a small percentage of overall sales at KlearGear. Today, KlearGear counts some of the largest U.S. companies in these industries as its most frequent business customers.

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Category: Features